What do retailers expect from manufacturers

Our Where to Buy tool gives consumers real-time information on pricing and availability from the online retailers you choose. If they have location data turned on, your website visitors can even see physical stores that sell your products near them along with the current price and stock availability. When it makes sense, you should also mention retail partners in your promotions. People assume they have been curated to present the best possible picture of your products.

To bypass that perception, manufacturers like you can import the reviews and ratings from a neutral retailer like Amazon or Walmart. Brand monitoring is an important part of working with online retailers. You want to make sure everyone selling your products presents them in the way you intended.

Brand monitoring is about working with retail partners to deliver the same experience, no matter where your customers order your product. By using tools like Brand Monitor , you can easily see which retailers are following your guidelines, and who needs a reminder to update their product pages.

Monitoring your brand helps ensure your retail partners authentically represent your products, and ultimately, make more sales. PriceSpider is a conversion optimization platform designed to help manufacturers sell more products. Our suite of tools was built to help you maintain the integrity of your brand, increase conversions, and intelligently leverage your retail partners.

Partnerships Create Brand and Retail Synergy By working together, brand manufacturers and retailers alike can ensure a positive customer experience, track the sales funnel to see how customers arrived at the product, as well as capture that sale in the most convenient place for the customer. Partnering with retailers and creating brand synergy across all purchase channels increases revenue for both manufacturers and retailers.

These partnerships set the path for brand-loyal and repeat purchases, which is ideal for both parties. Want to learn more about PriceSpider? Contact us today and learn how we can help you.

Skip to content Back to List. When you check the material, make sure that it includes your top Unique Selling Propositions USPs and that they haven't just used some nonsense tech specs which they tend to do. As someone once said, "retail is detail". See what you can do to help store staff to understand and sell the product. You may be able to arrange some training or supply guidance. You may also be able to run a competition or offer incentives for staff to increase sales of your product.

Some retailers organise spifs sales incentives to individual store staff members , but this tends to be expensive and bureaucratic, so running your own scheme may be preferable. Staff discounts can work when it comes to getting staff to use and love your product, so that they become effective advocates. But be aware that some retailers will ask for a price where they still make their full margin.

You can locate manufacturers by joining industry associations and trade organisations that are geared towards the products that you want to sell. You can even connect with domestic and overseas manufacturers by building the right network and attending trade show events, but sellers also have the option of contacting a manufacturer directly to discuss their options.

Some manufacturers may not be willing to work directly with online retailers at all, so another option would be to work through a distributor. Contacting a manufacturer and asking them for a list of their recommended distributors may help you get access to better bulk discounts and may also ensure a higher-level of quality control.

While distributors rarely sell the products directly, they are usually the preferred points of contact for the manufacturers. Some distributors have exclusive buying arrangements with manufacturers, so if you want to sell a very specialised product, you may have to go through a distributor. Distributors may also have rights to sell the product in a given location, so again, you may have to go through them depending on the item. Most distributors do not sell directly to consumers or newbie online sellers , so you may need to go through a wholesaler to get the item you want.

Many online retailers sell wholesale products, either as is, or with their custom brand applied to the product. Wholesalers work as middlemen between the retailer and the manufacturer of the item.