Where is stiga made

Can you give us an insight into how Stiga table tennis equipment is made? Is it all automated or is it hand-made? For Stiga table tennis blades it has become more and more automated in recent years, although there is still an element of hand-crafting involved.

For blades it's about trying to find a balance between speed and control because, whilst it's very easy to make a blade that's fast, you'll then lose the "feel", so it's all about finding the right balance.

For tables and rubbers the process is also becoming more and more automated and we have to invest in new machinery all the time. Because of this automation, we can compete with the Chinese manufacturers. Is the amount of stiga table tennis equipment you produce throughout the year consistent, or do you have big peaks and troughs of demand? But as we sell Stiga table tennis equipment to countries around the world, although there are peaks and troughs in different countries, overall it evens out during the year, although the China market seems to be busy all the time.

Can you tell us about how you sell Stiga equipment? Do you only sell via your dealer network or can customers buy direct from you? This is one area of change for us. In the past we only sold Stiga table tennis equipment via our distributor network around the world, but now it's starting to change. For example in September we started our own company in China, Stiga Sports Beijing Ltd, so we don't have a distributor and we sell the equipment ourselves. And we employ 25 staff in China just to do the selling.

This way of selling may be used in other countries in the future too, but we'll look at each country individually to work out the best way forward. We have to keep up with changes in the marketplace. Can you tell us who Stiga table tennis products are designed for? Our target is to be the world's leading table tennis brand so obviously we are designing our products for the top players, but at the same time we have a wide assortment of products so we can also cater for all the table tennis market.

Can you tell us how the ratings for Control, Speed and Spin for Stiga table tennis rubbers are calculated? These ratings are calculated using a combination of "blind testing" by our best players and by using scientific methods. However I think that the blind testing is the most important as our top players judgements are better than any scientific method. How do you promote and advertise Stiga? We also sponsor several of the top players in the world, including Xu Xin and Guo Yue of China and Feng Tianwei of Singapore who are all current World title winning players.

We are also starting to use the internet more and more. A year ago we employed our own Art Director, so we now have everything in-house and don't work with agencies. We also took on a Web Art Director last year because everything is changing so quickly and we need to make use of Facebook and Twitter etc. Learn more. When visiting our website we may collect personal information you provide us when creating an account, making a purchase as well as data collected by cookies.

You can read our Privacy policy here. At the beginning, we only produced ready-made bats, but in the late 60s, we started manufacturing separate blades: authentic craftwork of the highest quality, by and for world-class players. The very first blade was called Allround Classic and is still manufactured today. It has become a classic all over the world. All blades are manufactured onsite here in Eskilstuna, Sweden.

All throughout our history, we have always valued and respected the environment and rightfully considered wood a living and organic part of nature. This combination of innovative machinery and human proficiency is what supports our continuous improvements in handmade blade production and our ongoing promise to keep building world champions.

April 01, 75 years of handmade innovation from Sweden. Related Products. Allround Classic Table tennis blade One of the best-selling allround blades of all times.